"Even though Web standards are being embraced by many Web authors, some businesses are reluctant to invest in standards-based Web sites without concrete reasons to do so. To help Web authors interested in advocating Web standards, this article assembles arguments and information about Web standards into one document and explains Web standards in terms of how they affect business. After outlining what Web standards are and how they are used, the article clearly demonstrates that adopting Web standards can improve many aspects of a Web site, such as: the amount of bandwidth used, load times, providing a foundation for accessibility, device independence and quality assurance processes. The article refutes several negative myths about Web standards and describes strategies for embracing standards. This article will lay the foundation for further research by MACCAWS into the nature of the business benefits Web standards."
Article here: http://www.maccaws.org/kit/way-forward/